Mirror Mirror Campaign

Let’s show Alberta that we are all Mentors


What is Mirror Mirror?

Since the COVID-19 pandemic, AMP and its more than 200 partners across the province have seen an increase in the number of children and youth needing a mentor. Currently, there are thousands of children and youth across the province who are on a waitlist to receive mentoring services. Mentoring programs help build healthier, happier and more resilient adults, contributing to healthy communities. Mentoring programs also benefit and positively impact the life of the volunteer.

Across Alberta, AMP’s Mirror Mirror campaign featured decals placed on mirrors in public spaces, inviting people to see themselves as mentors. Our campaign launch partners included Southcentre Mall, Kingsway Mall, Oxford Properties, Big Brothers Big Sisters of Calgary and Area and YWCA Edmonton.

With a simple message, the Mirror Mirror campaign targets new mentors, encourages past mentors to get involved and inspires existing mentors to increase their involvement!


AMP encourages your mentoring organization to run its own Mirror Mirror campaign. You are welcome to adopt elements of our campaign, download our press release as a template, and download our 1 pager outlining how-to:
Discovering The Mentor in Ourselves

“Now is the perfect time to take a look in the mirror, discover the mentor within and recognize your ability
to make an impact." - Sarah Chan

Download the 1 pager
April 11, 2023: Mirror Mirror Campaign Launch at Kingsway Mall!
Download the Press Release
AMP's Mirror Mirror Media


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“We acknowledge that we are on and support Mentoring for Youth in the traditional territories across Alberta of the many First Nations from Treaty 6,7,& 8, the Métis of the 8 Alberta Settlements, and Inuit people whose footsteps have marked these lands for centuries.”