Mirror Mirror Campaign

Let’s show Alberta that we are all Mentors

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What is Mirror Mirror?

Since the COVID-19 pandemic, AMP and its more than 200 partners across the province have seen an increase in the number of children and youth needing a mentor. Currently, there are thousands of children and youth across the province who are on a waitlist to receive mentoring services. Mentoring programs help build healthier, happier and more resilient adults, contributing to building healthy communities. Mentoring programs also benefit and positively impact the life of the volunteer.

Across Alberta, AMP’s Mirror Mirror campaign consists of decal frames placed on mirrors in public spaces, inviting people to see themselves through the lens of a mentor. Campaign launch partners include Southcentre Mall, Kingsway Mall, Oxford Properties, Big Brothers Big Sisters of Calgary and Area and YWCA Edmonton.

With a simple message, the Mirror Mirror campaign targets new mentors, encourages past mentors to get involved and inspires existing mentors to increase their involvement. Mentoring programs have been experiencing a challenge gaining volunteer mentors, and recruitment strategies used pre-pandemic are not meeting the needs of mentor programs. The waitlist can be as long as three years for young people in need, and in that span, critical developmental time is lost.


If you would like to be involved in this campaign by having free mirror decals at your businesses location, please get in contact with AMP Community Engagement and Relationships Lead, Sarah Chan, by filling out the form below:


Discovering The Mentor in Ourselves

“Now is the perfect time to take a look in the mirror, discover the mentor within and recognize your ability
to make an impact." - Sarah Chan

Download the 1 pager and get involved
April 11, 2023: Mirror Mirror Campaign Launch at Kingsway Mall!
Download the Press Release


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“We acknowledge that we are on and support Mentoring for Youth in the traditional territories across Alberta of the many First Nations from Treaty 6,7,& 8, the Métis of the 8 Alberta Settlements, and Inuit people whose footsteps have marked these lands for centuries.”